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Marianna Brodach, Author and Head of project ABOK Webinars, brodatch@abok.ru

Despite the fact that the webinars as a form of education and information dissemination are widely used in modern society, in a conversation at the mention of ABOK webinars people often ask us, especially the specialists of the older generation, What is it - a webinar?.

Many of them are well aware what is an online conference, but the term webinar is still unusual for them. Meanwhile, webinar is much broader than just an online conference.

Webinar is a modern and efficient way of organizing the business of simultaneous communication between a large number of interested individuals who are not only in different cities, but even in different countries - in any geographically distant from each other places. At ABOK webinars the number of participants is not limited. People from all over the world can visit these events! For example, a record number of registered professionals (1006 participants) was set at twenty-sixth webinar ABOK devoted to a discussion guide on the calculation of heat consumption operated residential and public buildings, and recommendations on the calculation of the load on air conditioning in the warm season, which was carried out by Yury Tabunschikov, President of ABOK. This number of people willing to take part in an event requiring us to separate the participants on a geographical basis in the "East" and "West" and requiring us to held the webinar twice with an interval of 3 hours. This clearly demonstrates the enormous potential of ABOK webinars .

It is hard to imagine a more attractive and effective way for commercial organizations disseminating information on updates to the benefits of the equipment and technology than webinars.
ABOK Webinars this is, in addition to the online broadcast an invitation to 40,000 addresses of target audience in electronic bank of ABOK as well as information on the front page of www.abok.ru, which is visited daily by 3600 specialists. The perfect complement to the above is the fact that the video webinar, placed in a special section of the site ABOK, is being browsed by 300-400 staff monthly. In the course of the webinar discussion on the forum ABOK which is visited by over 12,000 professionals. It is, finally, a list of all professionals interested in the theme, with details for further communication with them. What other event can boast such results?


  • Webinars ABOK - is invitations to 40,000 addresses a target audience of electronic bank "ABOK."
  • Webinars ABOK - is a discussion on a professional forum of ABOK, which is visited by over 12,000 professionals.
  • Webinars ABOK - this is actually a database of listeners, with their contact information and questions.

All participants in the webinar will receive a certificate, which is the equivalent of a short-term professional development.


Due to the large volume of information and for the convenience of the participants of the project a special website is being developed that will work in the near future.
Recall that ABOK " launched the project " ABOK Webinars " in May 2010. During this time, ABOK held 38 events in the format of workshops, conferences, seminars, consultations of leading experts, presentations of companies - members of the " ABOK." They were attended by 7000 experts from 287 Russian cities and 82 cities in 22 foreign countries.


Today ABOK webinars are demanded not only by specialists all over Russia, who receives the most comfortable access to relevant information, but by companies who receives the opportunity to speak directly to an extensive professional audience. Lecturers are making there presentations not only being in the ABOK studio, there have been cases when lecturers were in St. Petersburg, Paris (France), Trosa (Sweden). In some cases webinars are accompanied by a simultaneous translation.

Based on the survey of the participants of ABOK webinars, we can tell that usually up to 5 specialists from one computer are taking part in vebinar. There are more important amaising examples: the Rostov on Don " Voenproekt" usually broadcasts ABOK webinars on the screen for all the company's experts, the Russian representative office of "McDonald's" also broadcasts webinar to its technical staff at the conference hall.

This year's event was further developed for the first time we organised the online broadcast of exhibition stands at the international specialized exhibition SHK MOSCOW - ISH MOSCOW in the webinar format, which was attended by such names as "Alfa Laval", "Oventrop" "Reflex", "ADL", "Niemen", "Robur", "Norgaz", "LIT", "Heat and Sukhov," "Zehnder", "Souter", "Sisterm Eng", "Termafleks", etc.


297 cities of Russia: Abakan, Azov, Aykhal, Alexandrov, Almetyevsk, Anadyr, Anapa, Angarsk, Arzamas, Arkhangelsk, Asbest, Astrakhan, Achinsk, Baksan, Balakovo, Balashikha, Balashov, Barnaul, Belgorod, Beloyarsky, Berdsk, Berezniki, Bereslavka, Biysk, Bilibino, Blagoveshchensk, Bogoroditsk, Borisoglebsk, Bryansk, Bugulma, Buzuluk, Bucha, Bykovo, Vasilyevo, Velikiye Luki, Veliky Novgorod, Veliky Ustyug, Verkhnyaya Pyshma, Vidnoye, Vyshneve, Vladivostok, Vladimir, Vozhega, Volgograd, Volgodonsk, Volzhsky, Vologda, Volokolamsk, Volginsky, Vorkuta, Voronezh, Voskresensk, Vostok, Gatchina, Gelendzhik, Glazov, Gorno-Altaysk, Grozny, Gubkin, Gus-Khrustalny, Dedovsk, Derbent, Dzerzhinsk, Dzerzhinsky, Dimitrovgrad, Dinskaya, Dmitrov, Dobryanka, Domodedovo, Dubna, Dubovka, Dyurtyuli, Yekaterinburg, Yelets, Yelino, Yessentuki, Yefremov, Zheleznogorsk, Zheleznodorozhny, Zheshart, Zhukovo, Zhukovsky, Zaoksky, Zvyozdny Gorodok, Zelenograd, Zelenodolsk, Zlatoust, Ivanovo, Izhevsk, Izobilny, Irkutsk, Istra, Yoshkar-Ola, Kazan, Kaliningrad, Kaluga, Kamensk-Uralsky, Kameshkovo, Kamyshin, Karabanovo, Karasuk, Kardymovo, Kasimov, Kashira, Kemerovo, Kirishi, Kirov, Kirov-Chepetsk, Klimovsk, Klin, Kovdor, Kovrov, Kolomna, Komsomolsk-na-Amure, Korenovsk, Korolev, Kostroma, Kotelniki, Kramatorsk, Kraskovo, Krasnoarmeysk, Krasnogorsk, Krasnodar, Krasnouralsk, Krasnoyarsk, Kropotkin, Kstovo, Kuznetsk, Kumertau, Kurgan, Kursk, Kushva, Kyzyl, Leninogorsk, Lermontov, Likino-Dulyovo, Lipetsk, Lobnya, Luga, Lukhovitsy, Lysva, Lyubertsy, Magnitogorsk, Maykop, Malakhovka, Maloyaroslavets, Mariinsky, Makhachkala, Megion, Mezhdurechensk, Miass, Mineralnyye Vody, Minusinsk, Mirny, Mikhnevo, Monchegorsk, Moscow, Moskovsky, Mosrentgen, Murmansk, Mytishchi, Naberezhnye Chelny, Nazarovo, Naro-Fominsk, Nakhodka, Nevinnomyssk, Nesterovo, Nizhnevartovsk, Nizhnekamsk, Nizhny Novgorod, Nizhny Tagil, Novoaltaysk, Novoanninsky, Novo-Ivanovskoye, Novokuznetsk, Novokuybyshevsk, Novomikhaylovsky, Novomoskovsk, Novorossiysk, Novosibirsk, Novocheboksarsk, Novocherkassk, Novoshakhtinsk, Novy Urengoy, Norilsk, Nyagan, Obninsk, Odintsovo, Ozersk, Oktyabrsky, Omsk, Orel, Orenburg, Orekhovo-Zuyevo, Orsk, Otradny, Pavlovo, Pavlovsky Posad, Pavlo-Slobodskoe, Penza, Pervouralsk, Pereslavl-Zalessky, Perm, Petrozavodsk, Petropavlovsk-Kamchatsky, Pechora, Pionersky, Podkumok, Podolsk, Prokopyevsk, Protvino, Pskov, Pushkin, Pyatigorsk, Ramenskoye, Reutov, Rostov-on-Don, Ruza, Ruzaevka, Rybinsk, Ryazan, Salsk, Samara, Saint Petersburg, Saransk, Sarapul , Saratov, Sarov, Safonovo, Severodvinsk, Seversk, Sergiyev Posad, Serpukhov, Skopin, Slavyansk-na-Kubani, Slantsy, Smolensk, Snezhinsk, Solnechnogorsk, Sosnovy Bor, Sofrino, Sochi, Spassk-Dalny, Stavropol, Stary Oskol, Stupino Surgut, Syzran, Syktyvkar, Taganrog, Tambov, Tver, Tikhoretsk, Tobolsk, Tolyatti, Tomsk, Tosno, Trekhgorny, Troitsk, Tuapse, Tuymazy, Tula, Tumen, Udomlya, Ulan-Ude, Ulyanovsk, Uralsk, Usinsk, Ufa, Ukhta, Furmanov, Khabarovsk, Khanty-Mansiysk, Khimki, Khotkovo, Chaykovsky, Chapayevsk, Chebarkul, Cheboksary, Chelyabinsk, Cherepovets, Cherkessk, Chekhov, Chistogorsky, Chita, Shchadrinsk, Shebekino, Shuya, Shchyolkovo, Elektrogorsk, Elektrostal, Yubileyny, Yudino, Yuzhno-Sakhalinsk, Yakutsk, Yaroslavl, Yartsevo

82 of 22 foreign countries: Abkhazia - Gagra, Azerbaijan - Baku, Armenia - Yerevan, Belarus - Vitebsk, Minsk, Mogilev, Grodno, Gomel, Pinsk, Rudny, Bereza, Borisov, Germany - Rothenburg, Georgia - Tbilisi, Denmark - Copenhagen; Spain - Barcelona, Kazakhstan - Aktau, Almaty, Ust-Kamenogorsk, Astana, Atyrau, Karaganda, Kostanay, Kyzylorda, Shymkent, Ekibastuz, Kyrgyzstan - Bishkek, Osh, Latvia - Riga, Lithuania - Vilnius, Kaunas, Gargzdai; Morocco - Casablanca, Moldova - Chisinau, Tiraspol, Mongolia - Ulan Bator, Poland - Warsaw, Tajikistan Dushanbe, Turkmenistan - Ashgabat, Uzbekistan - Tashkent, Ukraine - Alushta, Apostolovo, Bila Tserkva, Vinnitsa, Dnepropetrovsk, Donetsk, Drohobych, Yevpatoria, Zhitomir, Zaporizhia, Kiev, Kirovograd, Kremenchug, Lisichansk, Lugansk, Lutsk, Lvov, Makiivka, Mariupol, Melitopol, Nikolaev, Odessa, Rovno, Saki, Sevastopol, Severodonetsk, Simferopol, Sumy, Uzhgorod, Khartsyzsk, Kharkov, Kherson, Tsiurupynsk , Cherkasy, Yuzhnoukrainsk, Yalta, Finland - Mikkeli, Estonia - Tallinn, Narva, Kohtla-Jarve


Thanks to ABOK webinars form of the exhibition, many experts carried out a broadcast, not wasting time and money on travel, acquainted with the exhibits presented at the show in real time and talked to the producers and equipment suppliers. We plan to develop this area and carry out special online exhibition on the theme "ABOK" for potential buyers of the equipment.
So what is the ABOK webinar? It is relevant to those participants comfort and efficiency, which is so valued in today's world. This helps to increase skills service that is no longer optional and is an integral part of modern life specialist. And do not forget the fact that after the event is recorded, it could also be used to further education of your colleagues and staff. In fact, this is ready to study product.


ABOK Webinar is not only a modern learning tool, but also a powerful tool for business development, enabling literally "one click" to expand the list of contacts and clients communicate product information to the most remote regions.





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